Automating the agent workflow across a national brokerage.
A market-dominant real estate brand asked TKI to replace a set of manual, disconnected sales processes with a single automated workflow, deployed across an agent network of more than 100,000 agents.
A manual process, repeated across 100,000 agents.
Across a very large agent workforce, the highest-value stages of the sales cycle ran on manual, reactive effort. Prospecting depended on who an agent happened to know. Listing presentations were hand-assembled from scattered pricing data. Buyer targeting came down to guesswork.
Each agent worked differently, the tools did not talk to each other, and nothing scaled. The result was inconsistent client experience, slow ramp for new agents, and time spent on production work instead of selling.
- Reactive prospecting, no early signal on likely sellers
- Listing presentations built by hand, agent by agent
- Buyer targeting driven by guesswork, not data
- Disconnected tools with no shared workflow
- High-effort production work pulling agents off selling
- Onboarding slowed by an inconsistent toolset
We mapped the process before we automated it.
Before building anything, TKI worked with the brand's stakeholders to map how agents actually work, stage by stage, and where manual effort was costing time and consistency. Only then did we automate.
Collaborative workshops
We worked with agents and leadership to understand how the sales process actually runs, not how the org charts say it runs.
Prioritizing the friction
We identified the manual, repetitive, and reactive steps costing the most time and consistency across the workforce.
Mapping lead generation end to end
We mapped the ideal path for attracting and converting both buyers and sellers, so automation followed the real process.
Automating the workflow
We built a connected suite that automates each high-effort stage and unifies it into one workflow for every agent.
Built to automate at national scale.
The suite automated the highest-effort stages of the agent workflow and unified them into one connected experience.
Automated listing presentations
A real-time presentation builder that assembles pricing and localized design automatically, replacing hours of manual production per listing.
Predictive seller signals
Models that surface likely sellers before they signal intent, turning reactive prospecting into an automated, data-driven signal.
Secure enterprise access
Single sign-on so an agent network of more than 100,000 could adopt the workflow securely, with no added friction.
One automated workflow, five stages of the sale.
A market-dominant real estate brand partnered with TKI to replace a set of manual sales processes with a single automated technology suite, one that reshaped how its agents find sellers, win listings, and reach buyers, at national scale. Each stage below was a manual, disconnected task before. The suite automated it and tied it into one workflow.
Finding sellers
Identifying likely sellers had relied on reactive, manual research. Predictive models now surface listing prospects before they signal intent, so agents initiate contact first. The result was a 50% increase in predicting homes entering the market within the first year.
Winning the listing
Listing presentations were hand-built, agent by agent. The presentation builder now merges pricing data with designed, localized layouts automatically, producing tailored presentations that highlight each agent's local expertise. This drove conversion at three times the industry average.
Securing the appointment
With data analytics and personalized insight built into the workflow, agents walk into listing appointments prepared, showcasing their value clearly and securing listings faster than the old manual process allowed.
Finding buyers
Buyer targeting had come down to guesswork. The buyer-location tool now uses data and demographics to pinpoint likely buyer origins and preferences, so agents target marketing precisely and move properties faster.
Marketing and closing
Across the whole cycle, the suite analyzes market trends and adapts strategy, giving agents a consistent, data-driven way to close for both buyers and sellers, at scale.
Automation adopted across a 100,000-agent network.
Automating the agent workflow shifted the brand from reactive, manual selling to a data-driven process running at national scale. The suite became a standard part of how agents find sellers, present listings, and reach buyers.
increase in predicting homes entering the market within the first year
Seller Leads converting at three times the industry average
adoption across the brand's affiliate network within 12 months
in sales closed by agents within 18 months, supported by the suite
Process problems like this are what we automate.
TKI helps organizations replace manual, disconnected processes with automation that works at scale. If that sounds like your operation, let's talk.
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