Marketing & Customer Platforms
Engineering revenue-critical marketing infrastructure across pricing, content governance, onboarding systems, and customer communication platforms.
The Context
Enterprise marketing environments are often supported by fragmented tools, manual workflows, and disconnected data systems. Product information, pricing rules, channel lineups, and campaign artifacts are frequently managed across siloed platforms that lack integration, governance, and real time synchronization.
As organizations scale, this fragmentation introduces operational risk. Inconsistent rate cards, outdated marketing materials, ungoverned version control, and limited API accessibility can impact customer onboarding, compliance, and revenue integrity.
Modern marketing organizations require engineered platform architecture, not disconnected tools.
The Structural Challenge
Revenue critical marketing infrastructure must operate with the same discipline as enterprise systems. This includes:
- Dynamic pricing and product rules synchronized across digital, print, and call center channels
- Version controlled marketing artifacts with auditability and retrieval through API interfaces
- Welcome kit and onboarding platforms that dynamically generate customer specific content
- Centralized rate card and channel lineup management systems driven by rules engines and external data feeds
- Integrated reporting environments that tie campaign artifacts to operational metrics such as call volume and engagement
Without platform discipline, marketing execution becomes reactive, fragmented, and difficult to scale.
At enterprise scale, this fragmentation directly impacts revenue accuracy, compliance exposure, and customer trust.
Platform Engineering Domains
Marketing Operations Transformation Systems
Large scale marketing environments often rely on hybrid processes that span offline workflows, disconnected tools, manual handoffs, and spreadsheet driven coordination. We design and build enterprise applications that replace swivel chair operations with centralized, governed systems.
These platforms transform legacy and semi manual processes into structured digital infrastructure, introducing workflow automation, rules engines, controlled publishing, and system integrations that eliminate fragmentation across teams and channels.
Brand & Asset Governance Platforms
We design systems that centralize marketing asset management while enforcing version control, approval workflows, and compliance requirements. These platforms support real time proofing, artifact validation, and API exposure for downstream systems such as call centers and field teams.
Product, Pricing & Channel Management Systems
Enterprise marketing requires dynamic management of rate cards, channel lineups, and product configurations. We build rule driven CMS and ETL based architectures that synchronize external data sources, enforce pricing logic, and distribute updates through secure APIs.
Customer Onboarding & Welcome Platforms
We engineer onboarding platforms that assemble and deliver customer specific artifacts such as welcome kits, channel guides, and pricing summaries. These systems integrate with CRM, billing, and product databases to ensure consistency and accuracy across touchpoints.
Marketing Analytics & Operational Intelligence
Marketing platforms must connect execution to measurable outcomes. We implement reporting and BI environments that track artifact distribution, toll free number assignment, call volume performance, and operational metrics tied directly to campaign infrastructure.
A Configurable Enterprise Marketing Platform Architecture
Through decades of enterprise marketing systems engineering, TKI has developed a proprietary platform framework designed to accelerate implementation while maintaining flexibility. This configurable architecture provides a foundation for brand governance, dynamic product communication, and distributed execution at scale.
Rather than deploying isolated tools, we implement adaptable platform architectures that can be extended, integrated, and governed within complex enterprise environments.
Architecture in Practice:
BrandSrv represents one implementation of this configurable enterprise marketing architecture — designed to centralize brand governance, enable distributed content execution, and maintain structural control across complex organizations.
Engineering Marketing Infrastructure at Enterprise Scale
- Revenue governed marketing platforms
- Rules driven product and pricing synchronization
- Rules driven product and pricing synchronization
- Version controlled and API accessible content systems
- Integrated analytics tied directly to operational metrics
We do not implement marketing tools. We engineer the systems that govern product communication, pricing integrity, onboarding artifacts, and customer facing infrastructure within complex organizations.
Our approach blends consulting discipline with hands on engineering to ensure marketing platforms are scalable, integrated, and aligned with enterprise architecture standards.
Discuss Your Marketing Infrastructure