AI Governance Playbook
Privacy Policy
RealtyTrac partners with TKI to help Realtors® and real estate investors identify the most likely home sellers
Effective Date: January 1, 2025
This Privacy Policy outlines how TK Interactive LLC ("TKI", "we", "our", or "us") collects, uses, shares, and protects personal information obtained through our website and associated services ("the Service"). This Policy applies to all visitors and users, including those located within the European Union (EU), the European Economic Area (EEA), and the United Kingdom.
1. What Information This Policy Covers
This Policy applies to Personal Information collected through the Service. "Personal Information" refers to any information that can directly or indirectly identify you, such as name, email address, IP address, phone number, or location data.
This Policy does not apply to:
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Information collected via third-party services not controlled by TKI.
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Data submitted via other non-digital channels unless explicitly covered.
2. How We Collect Personal Information
We may collect your Personal Information through the following channels:
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Directly from you: When you RSVP to events, submit forms, contact us, or subscribe to newsletters.
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Automatically via your device: Through cookies, IP logs, browser type, device information, and usage data.
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Third-party services: If you interact with us via social media or use login integrations (e.g., Google, Facebook), we may receive information you have authorized.
3. Types of Data We Collect
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Contact Information (name, email, phone number)
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Device and Usage Information (IP address, browser type, time zone, pages visited)
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Location Data (when permitted)
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Event RSVP and Attendance Data
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Marketing Preferences
We may use cookies and similar technologies to improve user experience and analyze service usage. Please see Section 10 for details.
4. Why We Use Your Personal Information
We use Personal Information for the following purposes:
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Performance of a contract: To deliver services, respond to inquiries, and fulfill RSVP requests.
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Legitimate interests: For analytics, security, fraud prevention, and customer relationship management.
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Legal obligations: To comply with applicable laws.
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Consent: For sending marketing communications or using non-essential cookies (where required).
You may withdraw your consent at any time by emailing us at: dataprivacy@tkinteractive.com
5. International Data Transfers
Your data may be transferred to and stored on servers located in the United States and other jurisdictions that may not offer the same level of data protection as your home country. We rely on:
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Standard Contractual Clauses (SCCs) approved by the European Commission
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EU-U.S. Data Privacy Framework, where applicable
You may request a copy of these safeguards by contacting us.
6. How We Share Your Personal Information
We may share your data with:
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Our affiliates and subsidiaries
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Trusted service providers (e.g., IT services, analytics platforms, email platforms)
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Event partners (only when required to fulfill your RSVP)
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Legal authorities if required to comply with legal obligations
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In the context of a corporate transaction such as a merger or acquisition
We never sell your Personal Information.
7. Data Retention
We retain your Personal Information only as long as necessary for the purposes stated in this Policy or to comply with applicable legal obligations.
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Event RSVP data: We retain RSVP data for event management and internal records. We do not automatically delete this data after the event, but we honor requests to delete personal data at any time.
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Marketing subscription data: We retain this information until you unsubscribe or request deletion. You can opt out at any time using the unsubscribe link or by contacting us.
8. Your Rights Under GDPR
If you are in the EU/EEA/UK, you have the following rights:
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Right to access – You may request a copy of your personal data.
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Right to rectification – You may correct inaccuracies.
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Right to erasure – You may request deletion of your data.
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Right to restrict processing – You may limit how we use your data.
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Right to data portability – You may receive your data in a portable format.
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Right to object – You may object to processing based on legitimate interests.
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Right to lodge a complaint – You may file a complaint with your national data protection authority.
To exercise your rights, email: dataprivacy@tkinteractive.com
9. Cookies and Tracking Technologies
We use cookies for:
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Essential functions (e.g., session management)
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Performance analytics (e.g., Google Analytics)
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Functionality (e.g., remember login preferences)
EU Visitors: We use a Cookie Consent Banner to allow you to manage preferences. Non-essential cookies are blocked until you opt-in.
You can also manage cookies via your browser settings. For more information, visit:
10. Promotional Emails and Communications
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You may opt out of promotional emails by using the "unsubscribe" link in the footer of any email.
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Even if you opt out of marketing emails, we may still send service-related communications (e.g., RSVP confirmations).
11. Data Security
We implement industry-standard technical and organizational measures to protect your data, including:
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HTTPS encryption
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Limited access controls
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Regular system audits
While we strive to protect your data, no method is 100% secure.
12. Children’s Privacy
Our Service is not directed at children under 16 years of age. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child, we will take steps to delete it.
13. Third-Party Websites
Our site may contain links to third-party websites. This Privacy Policy does not apply to those services. We are not responsible for their privacy practices.
14. Changes to This Policy
We may update this Policy periodically. Material changes will be notified via:
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Email (if you have opted in)
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Banner notice on the website
Last updated: January 1, 2025
15. Contact Information
For questions, data access requests, or complaints:
TK Interactive LLC
dataprivacy@tkinteractive.com
If you're in the EU and need to contact our EU representative under Article 27 GDPR, please reach out to us via email for more information.
Thank you for trusting TK Interactive with your data.
Accessibility Policy
RealtyTrac partners with TKI to help Realtors® and real estate investors identify the most likely home sellers
TK Interactive is committed to making its products, as well as our websites usable by all people, including those with disabilities. We strive to meet or exceed the requirements of the Web Content Accessibility Guidelines 2.1 Level A/AA (WCAG 2.1 A/AA) to make our site and products an equal experience for everyone.
Our monitoring is ongoing to make sure that all features available are accessible to all visitors.
Disclaimer
It is important to note that our efforts are ongoing, and we work to implement the relevant improvements to meet WCAG 2.1 A/AA guidelines over time.
Accessibility Support
If you are having any issues relating to assistive technology, including screen readers, keyboard access, or other issues relating to the accessibility of our website, we want to help you achieve what you came to do. Our support team is standing by, to help resolve your issue. Please write to support@tkinteractive.com and be sure to specify the webpage so we can investigate making that page accessible for you. We greatly value your questions and comments.
Third Party Applications
While you are visiting our site, you will notice that we make use of third-party sites such as Facebook, LinkedIn, YouTube, and Instagram to provide information about TK Interactive. Though individuals may have challenges with access to these applications, TK Interactive does not control or remedy the way content is portrayed.