Automating campaign planning at national scale.
A national cable and telecom provider ran its direct-mail campaigns on spreadsheets, email, and 200+ separate printers. TKI learned the process, digitized it, and built one platform that now plans, executes, and reports on campaigns across every channel.
A campaign process held together by hand.
One of the nation's largest cable providers had no standardized way to plan and execute its direct-mail campaigns. The work was split across spreadsheets, email, a partial online tool, and manual data entry, with fulfillment spread across more than 200 local printers and different planning methods in every division. The result was rising costs, wasted effort, and no coordination across teams.
One platform, built around the real process.
TKI learned how the campaign process actually ran, then digitized and automated it into a single, modern application. The platform standardizes planning across divisions and supports the full cycle: strategy, planning, execution, and closed-loop reporting, with integration so data no longer has to be re-keyed between systems.
We learned the process before we automated it.
Before building, TKI mapped how campaigns were actually planned and fulfilled, then designed automation around the real workflow rather than an idealized one.
Process analysis
We ran a comprehensive assessment of the existing process to find the inefficiencies and the places manual effort was piling up.
Supplier consolidation
We centralized fulfillment across more than 200 local printers to streamline operations and cut cost.
Phased change adoption
We rolled the platform out in stages to minimize disruption and make adoption fast across every division.
End-to-end delivery
We built one application spanning strategy, planning, execution, and reporting, with integration across the systems around it.
A cloud platform built for scale and reuse.
Engineered on a modern cloud stack to run a high-volume campaign operation securely, and to grow into new channels over time.
A cloud-based custom planning and execution platform, built for automation, standardization, and ease of use.
Offer management and closed-loop forecasting and reporting, with data flowing straight into the client's reporting systems.
Enterprise single sign-on for secure access across divisions.
Regionally diverse deployment built to OWASP security standards.
From swivel chair to one workflow.
TKI was brought in to transform and modernize a manual planning and fulfillment process, and to make it faster and more agile. Direct-mail work was managed independently across more than 200 local printers, with different planning methods in every division. The client faced rising costs, uneven resource use, and no coordination across teams.
A comprehensive analysis pinpointed the critical workflows, the gaps between systems, and the limits of the existing tools, so the new platform could be built around how the work truly happened.
In response, TKI designed and built a cloud-based planning and execution platform focused on automation, standardization, and ease of use. It became the single place campaigns are planned, produced, tracked, and reported, running the operation at national scale: in one recent half-year alone, the platform fulfilled more than 117 million direct-mail pieces across over 1,700 trackable versions.
A manual process, turned into a scaled operation.
By standardizing planning and centralizing fulfillment, the client replaced a fragmented, manual process with one automated workflow, and gained the coordination, transparency, and cost control it had been missing.
Direct-mail pieces fulfilled in a single half-year, across more than 1,700 trackable versions, all run through one platform.
local printers consolidated into one streamlined fulfillment operation
faster time to market for marketing materials and assets
to full adoption, with intuitive features driving user engagement
reporting that improved transparency across regions and divisions
increased production and supported channels despite corporate staff reductions during the pandemic
fulfillment, with supplier consolidation driving cost reductions and faster delivery
Manual, multi-system processes are what we automate.
TKI learns how your operation really works, then digitizes and automates it into one platform that scales. If that sounds like your challenge, let's talk.
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